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TEXAS MARKETING SUMMIT

APRIL 16, 2020 // #TXMKTG // DALLAS, TX

 

SUBSCRIBE FOR UPDATES

 
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GET YOUR TICKET!

What’s included?

  • Full Access to All Conference Sessions & Exhibition

  • Networking Breakfast Reception

  • Executive Networking Luncheon

  • Morning and Afternoon Networking Mixers

  • Official Summit Afterparty

Registration in advance is required - so sign up early!

250+ Texas-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY

  • 300+ Marketing Leaders

  • Chief Marketing Officers

  • Chief Brand Officers

  • Advertising Strategists

  • Social Media Managers

  • Creative Directors

  • Local, Regional and National Brands

  • 7 interactive discussion panels

  • Q&A with 50+ speakers

  • 4+ hours of dedicated networking

  • Social events! Including a welcome breakfast, lunch & a cocktail party!

  • Next-level marketing ideas

  • New tools to tell your brand's story

  • Exciting new relationships with marketers, brands and partners

  • Membership in a community of like minded marketers

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

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meet OUR KEYNOTE SPEAKER

 
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JOANN CHATFIELD

Chief Marketing Officer

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MEET OUR SPEAKERS

MORE SPEAKERS COMING SOON - CHECK BACK FOR UPDATES!

 

FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 
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Davina Roberts

E: davina@icsummits.com

T: (917) 426-2626


The Texas Marketing Summit has been our ‘must attend’ event for the past three years. The format is very interactive and we love the diversity of people and industries.
— Erik Hernandez, Partner, Tilted Chair Creative

DOWNLOAD THE AGENDA

 

The Texas Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

8:00 AM Opening Reception

Refreshments, Registration & Networking 

9:00 AM  Keynote

9:20 - Panel: New Technology and Digital Evolution

How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good.

10:00 - Panel: Differentiation & Engagement through Content

With so much noise across so many digital and traditional channels, how are brands standing out and being seen? With so many customers generating original content, how are brands capturing their customers’ experiences to tell authentic and distinct stories?

10:40 - Morning Break

11:10 - Case Study Presentation

11:30 - Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

12:10 - Lunch



1:10 - Afternoon Case Study

1:30 - Panel: Meaningful Digital & Mobile Engagement

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

2:10 - Panel: Measurement: Finding the Right Balance

How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?

2:50 - Afternoon Break

3:10 - Panel: Reputation Management & Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

3:50 - Panel: Corporate Social Responsibility

Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement?

4:30 - Closing Keynote Address

4:50 - Happy Hour

LEAD SPONSORS

 
 

MEET OUR SPONSORS

CLICK ON LOGO TO FIND OUT MORE

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 
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Gabi Madsen

E: gabi@icsummits.com

T: (208) 899 2685

CONTACTS:

VENDORS: Gabi Madsen // (208) 899-2685 // gabi@icsummits.com

BRANDS: Davina Roberts // (917) 426-2626 // davina@icsummits.com

THE VENUE:

The Statler Dallas

1914 Commerce St

Dallas, TX 75201

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FAQS

 

WHO ATTENDS?

The Texas Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here, or you can contact Endy Lu for more information

HOW DO I BECOME A SPONSOR?

Easy!  Contact Gabi Madsen to find out about the remaining openings - gabi@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE

Statler Hotel in Dallas, 1914 Commerce St, Dallas, TX 75201

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IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE