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TEXAS MARKETING SUMMIT

 

APRIL 18, 2019 // #TXMKTG // DALLAS, TX

 

SUBSCRIBE FOR UPDATES

ON SPEAKERS AND SPONSORS

 
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250+ Texas-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY

  • Chief Marketing Officers

  • Chief Brand Officers

  • Advertising Strategists

  • Social Media Managers

  • Creative Directors

  • Local, Regional and National Brands

  • 7 interactive discussion panels

  • Q&A with 50+ speakers

  • 4+ hours of dedicated networking

  • Social events! Including a welcome breakfast, lunch & a cocktail party!

  • Fresh ideas to inspire your audiences

  • New tools to tell your brand's story

  • Exciting new relationships with marketers, brands and partners

  • Membership in a community of like minded marketers

 
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I’ve attended every Texas Marketing Summit and have had a stellar experience at each one. It has been beneficial to hear the thoughts and positions of local fellow marketers and super fun to trade “war” stories.
— Lennie Ambrose, Marketing & Events Director, Saint Arnold Brewing Company
Everyone at the Texas Marketing Summit was excited to learn more about how others are “marketing”. There was a variety of companies, B2B and B2C of all sizes, yet everyone was able to exchange some ideas on their marketing strategies.
— Rose Morabito, Digital Campaign Manager, Brightcove
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DOWNLOAD THE AGENDA

 

The Texas Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

 

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PROGRAM AT A GLANCE:

 

 

THURSDAY, APRIL 18 - SUMMIT OPENS!

8:00 AM Opening Reception

Refreshments, Registration & Networking 

9:00 AM  Keynote: Party like it’s 1999. Just market like it’s 2019.

The world is constantly evolving, diversifying and shedding stereotypes, while its consumers become increasingly savvy. Now, more than ever, marketers must unlock hidden opportunities propel it into the future.


9:20 AM Case Study: Engagement & The American Heart Association


9:39 AM Panel: Differentiation & Engagement through Content

With so much noise across so many digital and traditional channels, how are brands standing out and being seen? With so many customers generating original content, how are brands capturing their customers’ experiences to tell authentic and distinct stories?


10:15 AM Coffee & Networking Break


10:35 AM Keynote: The CMOs of the Future


10:55 AM Panel: Women & Leadership in Marketing

Perspectives from women leaders on marketing and the ascent of women in America - a discussion of authenticity and empowerment; equity and innovation; of women as customers, storytellers and trailblazers.


11:35 AM Case Study: Innovate your way to Customer Satisfaction… and Increased Revenues.



PROGRAM, CONTINUED…

11:50 AM Panel: Customer Experience, Care & Insight

How do brands measure and understand the impact of a consumer’s experience on their bottom line? How are they improving responsiveness, efficiency, customer excitement and satisfaction through better monitoring and measuring? Brands and their partners discuss bridging the gap from digital to face-to-face, and discerning meaningful indicators from the data.

12.40 PM Networking Lunch

2:00 PM Case Study Presentation

2:15 PM Panel: Reputation Management & Nurturing Loyalty

 Proactively preventing negative emotions and engaging constructively with customers - how are brands supporting positive reputation growth through customer-to-customer reviews, messages and content? What role does reputation play in loyalty? Is reputation damage irreversible?

2.55 PM Afternoon Coffee & Networking Break

3.15 PM Case Study Presentation

 

3.30 PM Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?

 

4.10 PM Cocktail Party & Networking Reception

5:40 PM END OF SUMMIT

 
I go to and speak at lots of business conferences, and I’ve never seen anyone do as good a job as IC Summits does convening the right people — elite decision makers with interesting ideas. Their events feel like focused salons rather than a trade show, which is why we found them a perfect vehicle to introduce our upmarket agency brands.
— Mike Orren, Belo Business Intelligence
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MEET OUR KEYNOTE SPEAKERs

 
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SHERYL ADKINS-GREEN

Chief Marketing Officer

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Lisa DePoy

Partner, Global Head of Account Services

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Beatriz Acevedo

Cultural Strategist

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MEET OUR SPEAKERS

MORE SPEAKERS COMING SOON - CHECK BACK FOR UPDATES!

 

FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 
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Brigid McGivern

E: brigid@icsummits.com

T: (718) 502 9848


The Texas Marketing Summit has been our ‘must attend’ event for the past three years. The format is very interactive and we love the diversity of people and industries.
— Erik Hernandez, Partner, Tilted Chair Creative

LEAD SPONSORS

 
 

MEET OUR SPONSORS

CLICK ON LOGO TO FIND OUT MORE

 

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 
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Gauhar Mirza

E: gauhar@icsummits.com

T: (929) 344 1705

 
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GET YOUR TICKET

2019 TICKETS NOW ON SALE!

 

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TICKETS CONTACT:

 

Endy Lu

E: endy@icsummits.com

T: (805) 475 3218

 

 

 

Pre-registration is required for all attendees.

PRESS PASSES

IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT THE FULL DETAILS AND APPLY TODAY.

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

 

 
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FAQS

 

WHO ATTENDS?

The Texas Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here, or you can contact Endy Lu for more information

HOW DO I BECOME A SPONSOR?

Easy!  Contact Gauhar Mirza to find out about the remaining openings - gauhar@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE

Hilton Anatole, 2201 N Stemmons Fwy, Dallas, TX 75207 

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